A good friend Wanda is giving the keynote at the Gamification Summit this week. Here is her presentation.

The conference is focused on the idea of taking game mechanics and game thinking to solve the various problems, engage the users and provide fun way to achieve goals. Applications are now branching out to the various industries outside the normal entertainment such as health and productivity to help engage the users. We'll see more and more of this as this area develops.

Everyone has the common thread of playing games, look at how many people are playing "Farmville" each day. Those same emotional attachment and engagement are an attractive theme to other industries.

Cheers,